There's really a lot that goes into producing a flattering headshot. I didn't always think there was much to it, but since that time I've done literally thousands of headshots - I used to shoot all the provider headshots for dukehealth.org. Please read more below.
It all starts with me making the subject feel comfortable and confident. I'm very patient so we'll take the time we need to get some natural expressions, even if you're not good at smiling on command. I'll also take the time to find the most flattering angles of your face. A subtle turn of the face or lift of the chin or tilt of the head can make the difference between a mediocre portrait or the best photo that's ever been taken of you. Seriously, I've experienced this countless times. Lighting plays a huge part too. For someone with a broad face for example, I'll want to create a shadow on the side of their face for flattering effect. Your headshot is the first impression you get to make on someone so you should make sure it's the best it can be.